Privacy Policy

1. Introduction

This Privacy Policy explains how The Simplified Stylist, operated by April Nicole and FBA Cosmetics ("we," "us," or "our"), collects, uses, discloses, and protects information when you visit thesimplifiedstylist.com, interact with our application and quiz funnels, purchase a course or digital product, apply for coaching, or otherwise engage with our business.

By using our website or any linked funnel pages (including pages hosted on our CRM platform), you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use our sites or submit your information to us.

2. Information We Collect

Information you provide directly

• Contact details — name, email address, and Instagram handle, when you download a free template, take our coaching-fit quiz, apply for 1:1 coaching, or subscribe to our email list
• Business information — years of experience, services offered, and answers to open-ended questions about your business (e.g., your biggest challenge, your goals) when you complete our quiz or coaching application
• Purchase information — when you buy a course or digital product, our payment processor collects your billing details directly; we receive confirmation of your purchase and the associated email address, but we do not store full payment card numbers on our own systems
• Communications — anything you send us directly, including emails, DMs, or messages through a booking or scheduling tool

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, referring website, and general location (city/region level, inferred from IP)
• Cookie and pixel data used for analytics and advertising — see Section 4

Information from third parties

We may receive information about you from the third-party services listed in Section 5 — for example, when an advertising platform reports that an ad click led to a visit on our site, or when our CRM platform passes along the answers you submitted in a quiz or application.

3. How We Use Your Information

• To deliver the free resource, course access, or coaching application outcome you requested
• To review coaching applications and follow up about next steps
• To process purchases and provide access to paid courses and digital products
• To send email marketing, including educational content and offers — you can unsubscribe at any time
• To respond to your questions and provide customer support
• To measure and improve the performance of our website and advertising, including which content and ads lead to real inquiries
• To detect, prevent, and address fraud, abuse, or technical issues
• To comply with legal obligations

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies across our website and funnel pages. These fall into three general categories:

Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of our site or funnel pages — including forms and quizzes — may not function correctly. Where required by law, we will request your consent before setting non-essential cookies.

5. Third-Party Services We Use

We rely on the following third-party services to run our business. Each has its own privacy policy governing how they handle data:

• Google Analytics & Google Tag Manager — website analytics and tag management
• Meta (Facebook/Instagram) Pixel — ad performance measurement and retargeting
• Google Ads — ad performance measurement and conversion tracking
• HighLevel — our CRM, funnel, quiz/application, email, SMS, and appointment-booking platform, used for pages such as our coaching-fit quiz, coaching application, and discovery-call scheduling
• Payment processor — securely processes course and coaching payments; we do not store your full payment card details
• Course delivery / email platform — delivers purchased course content and email communications
• Community platform (Kolab) — hosts our free community group, subject to that platform's own terms and privacy practices

We do not control how these third parties use data beyond what we've configured for our own purposes, and we encourage you to review their individual privacy policies.

6. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• With the service providers listed in Section 5, solely to operate our business (e.g., sending email, processing payments, hosting our funnel pages)
• With advertising platforms in aggregated or hashed form, to measure ad performance and build lookalike audiences — this does not involve sharing your name or email in plain text with advertisers
• If required by law, subpoena, or legal process, or to protect our rights, property, or safety, or that of our users or the public
• In connection with a business transaction such as a merger, acquisition, or sale of assets, in which case your information may be transferred as part of that transaction

7. Email Marketing & Communications

If you sign up for a free resource, take our quiz, apply for coaching, or purchase a product, you may be added to our email list. Every marketing email includes an unsubscribe link, and you may opt out at any time. Transactional emails — such as purchase receipts or coaching application confirmations — are not marketing and cannot be opted out of while you have an active purchase or application on file.

We may also contact you by SMS if you provide a phone number and opt in to text communications, subject to standard message and data rates. You can opt out of SMS at any time by replying STOP.

8. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Quiz and application responses are retained to support our coaching review process and are not kept indefinitely once no longer needed for that purpose. You may request deletion of your information at any time — see Section 9.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications and, where applicable, the sale or sharing of personal information for targeted advertising
• Withdraw consent, where our processing is based on consent

California residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of personal information. We do not sell personal information for money. To the extent our advertising cookie use is considered "sharing" under California law, you can opt out by adjusting your cookie preferences or contacting us directly.

EU/UK/EEA residents (GDPR): Our legal basis for processing your information is generally your consent (for marketing and non-essential cookies), the performance of a contract (for purchases and coaching applications), or our legitimate interest in operating and improving our business. You have the rights listed above, plus the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe and may need to verify your identity before fulfilling certain requests.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, and we rely on established, reputable third-party platforms (Section 5) for payment processing, hosting, and communications. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website, courses, and coaching services are intended for adults operating or building a professional bridal hair and makeup business. We do not knowingly collect personal information from anyone under 18. If we learn that we have inadvertently collected information from a minor, we will delete it promptly.

12. International Visitors

We are based in Florida, United States, and our service providers may process and store data in the United States or other countries. By using our site or services, you consent to the transfer of your information to the United States and other jurisdictions, which may have different data protection laws than your home country.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our site or services after changes are posted constitutes your acceptance of the updated Policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

• Email: [email protected]
• Website: thesimplifiedstylist.com
• Business: The Simplified Stylist / FBA Cosmetics — Florida, United States